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An Open Letter to Michelob Ultra #PureGoldCEO

Dear Michelob Ultra Pure Gold CEO picker person,

Yea, OK, Sure…I’m probably not the obvious choice. I’m not 22 years old, 5’10”, 120lbs, and a huge social media influencer. I don’t make my own soap, look sexy in a sweaty messy bun, or post 47 pictures a day online. I haven’t been an ‘outdoor girl’ since birth, I prefer ‘glamping’, and gotta have internet to feel connected sometimes…

All that being said, I am the PERFECT person to become the next Pure Gold CEO. And here’s why:

Before I become a mama I didn’t just try to keep up with the Jones’ – I WAS the Jones’. Always being the best, the first, the biggest. I thought that’s where happiness came from – the stuff. Having the stuff, being able to provide the stuff to others…

The second that I knew my daughter Madelyn would die everything changed for me. I didn’t care about the stuff anymore. Because there wasn’t enough stuff in the whole wide world that could fix my broken.

I sat in my own personal prison.

Eventually, I realized I could still sit in my prison – but if I was in my outdoor version of prison things were just a little different. The vitamin D began to fill my battery. The wind through the trees sang me songs. And the wildlife spoke to me like no human could. I was able to learn to focus on the beauty of my surroundings and get out of my own head.

You see, because of that, I’ve learned to love nature. It frees my soul to set technology down {even just for a little bit} and just be present in the moment – experiencing the untainted world around me.

Nature is so majestic and we really don’t have control over any of it. We can’t control when it rains or if the sun is shining – you can only respond to what is given to you. It’s a great reminder for life too: You can’t always control what happens to you but you can control your mindset and how you choose to respond. I think I’ve had to learn that better than anyone.

Since Madelyn’s death, I’ve been able to reevaluate what is really important in life: It’s the experiences, the memories, the time you spend with loved ones. It’s dancing to the beat of your own drum and taking the path less traveled. It’s finding true happiness inside your heart.

I get to wake up every. single. morning. and say to myself ‘I made it through that, I can make it through anything that gets thrown at me. If I was able to ‘MacGyver’ my way through that I can figure anything out. I’ve survived 100% of my days up to today.’ I mean, just take a look around this website, if you will, (with lots of help and research) I was able to figure Sharing Solace out – and fought tooth and nail to bring it to live.

The nice thing about Sharing Solace is, with the exception of getting (and storing) some products, it would actually benefit from being nomadic and traveling the nation. I’ve become a pro at virtual meetings (like most of us have #thanksCOVID) and as long as there is a post office nearby every few days there would be no hiccups.ย  Being nomadic would give Sharing Solace the opportunity to reach more grievers and collaborate with other grief organizations. I adamantly believe that there is NEVER enough love and support for grievers.

Before COVID, I would have told you I was a full-blown extravert; that I needed to be around people all the time – with a small reprieve here and there for recharging… The pandemic has taught me that I get some of my best work done when I seclude myself. My creativity comes out when I have the opportunity to listen to what my brain, my Maddie, and the universe have to tell me.ย  That creation, and creativity, is what is so important – not only for me personally but for everyone else I hope to be able to help.

Oh, and I love the rabbit hole that is the internet. Anything I want to learn I can find an article, a video, or even an expert in the concept with just a few clicks of the mouse. Why is that important? Because I know how I have the tools to solve any problems that come my way – and will also be prepared for them when they arrive?ย  Like, I haven’t even got the interview yet and:

  • I’ve already mapped out the 57 national parks that can be driven to {I can’t get to Hawaii or the Virgin Island very easily} and overlaid that map with family/friends that live near buy and one of my favorite national weekly events. The map is telling me to ‘head west’ which is awesome because I’ve spent very little time out that way ๐Ÿ˜‰
  • I ‘know’ that the Winniebago Travato is probably the Class B motorhome that will be my ride because it offers a special National Parks Foundation package {and, well, isn’t that convenient!}
  • I’ve started think through adjustments, additions, and modifications that would make this experience beneficial for everyone
  • I’ve started a special packing list of all the special ‘minimalist friendly’ things that would be helpful on my trip and already started Marie Kondo-ing my house in my mind.

Before it was even cool {think pre-iPhone} I wrote a travel blog. It didn’t have a huge following – because I didn’t know that was a thing to aspire to at the time – but it got a lot of love. I was told that my voice was very easy to get wrapped up in and that I should write a book {that book didn’t happen until 2020 – and on a totally different subject}. I’ve been known to make even the most boring stories entertaining – because I love to entertain.

Something most people don’t know about me is that I’ve been training for this job my whole life. As a child, I would spend my summers living in my closet. I was a ‘tiny house’ enthusiast even before it was a thing! I remember cleaning out everything from the bottom of my closet and moving in all my books, a reading lamp, my Popples sleeping bag, and a box of Cheez-Its in – then closing the door behind me. I would stay in there as long as I possibly could – until my parents would drag me out. Class B life puts my childhood closet on wheels, gives me a couple more amenities {a TV and shower}, and allows me to experience some of the most gorgeous landscapes in the world {opposed to the dust bunnies and dirty clothes that I saw looking out my closet door}.

I grew up taking road trips – and to this day road trips are one of my favorite ways to spend my days off. Living most of my life right in the middle of the country I’m no stranger to hours at a time in the car. As a kid, my family would drive 5 hours to have lunch {round trip} and would take 2-week road trips to see family on both coasts. My husband and I’s first vacation together was a road-trip to Orlando {through Memphis, Atlanta, St. Louis, and New Orleans}.

There is just something about being able to move at your own speed and on your own path. One of my all-time favorite things to do during a road trip is to find the roadside attractions. The largest ball of twine, the motel that is also a drive-in movie theatre, the rumble strips on the side of Highway 66 outside of Albuquerque that play ‘America the Beautiful’. It’s the little things in life {and on road trips} that you remember and make it worth it.

Oh and of course, I love a nice cold beer after a long day on the road…but that’s a given ๐Ÿ˜‰

I sincerely hope you will consider me. I strongly believe that I would do the position {and Michelob} proud while bringing a sense of humility and whimsy during a time we all need it in our lives.


Crystal's Signature

PS: In case that was too many words and you’re looking for theย  TL:DR here you go!

I am the best applicant for this job because:

  1. I know what’s important in life – it’s not stuff
  2. I’ve learned to love and admire of the great outdoors
  3. I can freaking do {and figure out} anything.
  4. My lifestyle and business could easily adapt to being nomadic
  5. I’m a creative extroverted introvert
  6. I can research, write, and speak good ๐Ÿ˜‰
  7. I’ve been training for Class B living since I was a child
  8. Roadtrips are awesome
  9. I like beer



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